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Marketing and Advertising
The Ausbike Expo promise is to deliver both new and return bicycle trade visitors each year and effectively host exhibitors every year. This is done through Ausbike’s national and international integrated marketing campaign comprising of trade advertising, public relations, direct mail, internet, telemarketing and directly targeted press and promotion.
We work closely and support a number of media partners and industry associations:
- The Cycling Promotion Fund (CPF),
- Retailers Cycling Traders Association (RCTA)
- Bicycle Industry Association (BIA)
We would like to thank all our partners for their support.
Ausbike Marketing will include:
- Direct mail campaign to over 2,000 prospective visitors (trade)
- EDM campaigns utilising industry databases and Ausbike’s international connection
- Direct contact with key target markets (trade and public)
- Print advertising in all key magazines
- Public Relations - media releases and articles will be distributed to our media list and key contacts
- Website and online promotions
If you would like more information about Ausbike’s Marketing Campaign, Advertising or Sponsorship please contact us.