About Yakima

At Yakima, we believe the outdoors is more fun when shared. Shared with friends. And with family. Shared with goofballs, wingmen, dreamers, crushes and jokers. The more the merrier. Because the outdoors is not just about the adventure, it’s about the stories told, the inside jokes and the shared memories. Memories that remain, long after the trip is over.

It’s been 30 years now, and we not only make safe, secure racks for your gear, what we really do is make room for butts in seats. AKA more people competing for the shotgun seat. More people to belt out the best 80’s ballads. More backseat drivers. More shoulders to use as pillows when you fall asleep. Because we believe if you’re gonna go, you should Take More Friends.

With those friends comes loyalty. Reliability. Trust. All things we at Yakima aim to practice everyday. As a business. As product engineers. As social adventurers ourselves. We don’t just talk the talk, we walk the walk. Or if you prefer, run the run, bike the bike, or hike the hike. We promise we’ll do all we can to be there for you, so you can be there for your Road Trip mates.

At Yakima, we’re extremely proud of what we do. Because we’re not just making the world’s finest car racks – we’re getting the gear out of the car and more friends in!

The Whispbar Story

Founded in 1975 by a former Air New Zealand and Rolls Royce aircraft engineer, Hubco began as a sports equipment manufacturer. The move to roof racks came in 1980 with the first system developed for the Mitsubishi Colt.

After thirty-plus years in the industry, the company has grown from a small family business to a ‘state of the art’ manufacturer supplying original equipment manufacturers and retail markets in Australasia, the United States and Europe.

From the first collaboration to the latest breakthrough product designs, our dedication to quality has never wavered. Our focus is on innovation and being first to market with new technology that sets the standard for automotive carrying systems.

Our aviation heritage remains important and shows both in the aerodynamic styling of our latest product ranges and the wing shape of our brands.

We believe the single most important issue facing the roof rack industry is the reduction of aerodynamic noise and drag. Since 1994, our Research and Development team has spent thousands of hours investigating this issue. We have partnered with the University of Canterbury and Industrial Research Ltd on four major studies into the aerodynamic mechanisms that produce wind noise and the development of technology to reduce them.

http://www.whispbar.com.au/roofracks