Cyclocross

BMC becomes title sponsor of renowned "Racer Bikes Cup"
press release: Grenchen/Switzerland, November 29th 2011

The threatening end
The foundation of Swiss Mountainbiking was shaking. The end seemed inevitable when the title sponsor of Switzerland's international cross country racing series terminated its engagement. "We are still looking for a new sponsor", exclaimed the series' website, looking for financial backing to secure its future existence. Founded in 1994 by former national coach Andreas Seeli, the series has long reached international recognition. There are few world or Olympic champions in the sport of cross country mountainbiking that have not lined up at one of the seven Swiss venues. Nevertheless, the series seemed destined to disappear from the UCI calendar. Until the shaking reached Grenchen.

"We would endanger Switzerland's dominance in MTB"
"The MTB segment is playing an important role at BMC. As a Swiss-based company, we need a Swiss racing series in order to create national and international impact", evaluates CEO Thomas Binggeli of new series title sponsor BMC. He adds: "There is no way we would lose our most important races and therefore threaten an important part of our domestic athlete development concept. We would endanger Switzerland's dominance in mountainbiking".

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Born in Padova, Italy at the base of the Dolomites in the Veneto region, the heart of Italian cycling, Italiatech takes pride in bringing the traditions and the beauty of Italian products to New Zealand and Australian cyclists.

SRAM: Tweak. Refine. Tweak. Refine. Leap Ahead.

Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. And the best part is we just keep making it better.

This is what SRAM is all about. Sure, a casual rider will appreciate solid performance, reliability, dependability and all the standard qualities one would expect. But it's the riders who live and breathe bicycles who love us most because bicycles are what we love, too. In fact, they're our only love.

Narrow minded yet forward thinking.

Bike components are all we do - which is why we do them so mind-bendingly well. SRAM Corporation began with the goal of creating the absolute best shifting system and changed the cycling world forever with the introduction of Grip Shift. To support the innovation, we invested in Sachs Bicycle Company and built a state of the art manufacturing facility in Schweinfurt Germany. We had the vision and desire to expand our presence in the industry so we found the best suspension company, RockShox, joined forces with them, creating huge excitement in the global cycling community. Not content to stop there, we knew expanding our line with the best brakes, bottom brackets and cranksets would fine-tune the ride even more. So we teamed up with Avid and Truvativ.

Now that we have achieved total drive train nirvana, we will continue to seek and deploy technological and engineering advancements, as we compulsively refine and redefine the pinnacle of the ultimate ride.

Euride is home to some of Europe’s greatest cycling brands. We have sought the very best cycling products available in the global cycling market and we take pride in offering these to the Australian cycling industry that share our passion. We are customer service driven, where we strive to offer the best products and support for our business partnerships. Euride has become a stand out in success, recently (2010) becoming one of Australia’s Fastest 100 BRW Companies. For excellence in cycling, we share your passion. Team Euride

For a larger PDF view of the Brands that Euride distribute please click here.

We are a Wholesale Company that proudly Imports and Distributes the following Brands to Retailers throughout Australia:

• Jamis Bicycles
• Bauer Bicycles
• 8 Ball Bikes
• Turbo Bikes
• PULSE Adventure Accessories
• LOX Cycle Locks

We are an Australian owned and operated bike distributor. Australian bike shops are our customers. We are committed to offering our customers:

• Market leading brands, technology, and affordability.
• Consistent and reliable supply
• Friendly and approachable staff
• 24/7 ordering via our web-shop facility
• “Best in class” product and warranty support
• Solutions for individual needs and unique environments
• Customer track and trace on all our bikes
• Overnight delivery for all Parts and Accessories to capital cities

Charles Purton Imports had its beginning as Phillips Cycles and Toys in 1957 established by our current managing directors father, Mr. William Morris Purton Phillips. The import distribution business traded as WMPPhillips at that time. The company underwent a metamorphosis in name in 1979 when our current managing Director Mr. William Charles Phillips joined the business. To distinguish and make a more distinguishable difference between the Imports distribution business from the then retail business, a combination of father and sons second and third names resulted in a renamed entity; Charles Purton Imports. The Phillips family name still plays a major role within the company today. Phillips bicycles, tricycles, scooters and unicycles are one of the major brands that the company distributes throughout Australia and around the world. The Phillips brand has provided many generations, an introduction to cycling fun. CPI has continued to build on its strong base of cycle parts and accessories, operating a world wide sourcing policy, aiming to bring the bicycle user in Australia the world's best brands.